Leave the editing to me! The power of post-processing…

Family Room - ADJUSTED2 - SmallHaving been a real estate agent for quite a number of years I know the true meaning of the words “a picture is worth a thousand words”.   As real estate has moved more and more online – those words are more important than ever.  If great photography can drive buyer traffic to a home, then poor photography can be the kiss of death.

Issues with outsourcing  real estate photography:

More and more agents are therefore being pushed and pushed hard by their sellers to outsource the photography.   And with good reason.  Redfin recently updated its 2010 study on pro vs. amateur photography and final sales price.  The difference is more than anecdotal.

If you have a $700k+ home to sell, it makes all the sense in the world to outsource the listing photos.  Such a move not only helps your client, but helps to brand you as agent.   But what do you do with the $150k cooperative?  In cases like this, the budget is razor tight and cost of hiring a photographer really isn’t in a realistic budget.

If you have a good eye and a good camera – perhaps the answer is to take the photos yourself and outsource the post-processing to me.  Post-processing can correct (or at least modify)  things that many interior shots suffer from such as yellow color cast, dark room with bright windows,  overblown windows, walls that aren’t straight, photos that are not level etc.  In other words, many of the common problems you see on MLS photos.

To show you the power of post-processing there are two photos in this blog. The photo at the top is “after” processing.  The photo at the bottom is what it looked like when it was downloaded from my camera.

Post-Processing Steps:

  • Fill light was added to compensate for major underexposure.
  • Slight graininess caused by the fill light was modified.
  • The photo was straightened.
  • The barrel distortion was corrected (walls were straightened).
  • Highlights were added and the color was corrected.
  • Very light touch up of the ceiling to smooth incandescent yellow light.
  • The photo was cropped slightly to remove a distracting piece of furniture.

A couple of Caveats:

No one can compensate for a truly bad shot.  If you are going to do your own photography, some basic information is important to have and to apply.  Its worth subscribing  to Lynda.com for a couple of months and sign up for a couple of basic photography courses.   Ben Long teaches a couple of classes on composition and exposure that are useful to just about anyone.  Further, if you are using a point-and -shoot or a cell phone camera, you need to realize that the small sensor size is going to put limits on what can be done.  The results shown here were on a DSLR which makes a difference.  Nevertheless, significant changes can be made that can turn a ho-hum or almost unusable photo into something compelling that will induce buyers to pick up the phone and make an appointment rather than run the other way.

Family Room - DARK - SMALL2

 

© 2014 – RGHicks – http://fotosonthefly.biz – All rights reserved.

Please feel free to contact me any time regarding the services I offer and for pricing plans.  You call/email is very important to me, and if you have to leave a message, I will get back to you as soon as possible.  I am easy to reach…

by phone or text:  914-374-5529

by email: Ruthmarie.Hicks@gmail.com 

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